Why should you care about website accessibility if you don’t offer it as a service? It’s an interesting question and one that I want to explore with you in this post. Website accessibility is an issue that has been around for more than 2 decades. However it’s only in the last few years that the […]
Matt Davies
Matt was a digital agency owner for 14 years between 2006 - 2020. He is passionate about helping fellow agency owners avoid the traditional feast / famine cycle of work, as well as improving their mental health. Outside of work, Matt has a keen interest in Football, Geocaching and Board Games.
Are you too reliant on referrals?
As a digital agency owner, designer, marketer or freelancer – you’re likely no stranger to referrals. For many businesses, referrals become the lifeblood of their marketing efforts. Referrals are an easy first step into marketing. Do a great job, and hopefully someone will refer you to someone that they know. Now you have a new […]
Welcome Email Series: Part 2 – Creating The Sequence
Continuing on from the first video in the Welcome Email Series… today we’re going to start crafting the new email sequence. In today’s video we’re going to create the first 6 emails of the sequence. We’ll start with an overview of the emails and then through the magic of editing (and a little time), we’ll […]
Welcome Email Series: Part 1 – The Plan
One of the most under-used or valued emails that you can send out in your business is the welcome email. A welcome email is typically a single email or a series of welcome emails. You’ll be sending these out to new email subscribers, as part of a marketing funnel, to new course sign-ups, customers who […]
Day 7 – How about a new business idea?
In the latter half of 2018, I spent 3 months researching, testing and planning out a business idea that was going to be a major pivot for our agency in 2019. Unfortunately (as you might have guessed), it never took place in the end. The Funnel Packs concept and planning took over at Christmas of […]
Day 6 – Diversify your agency income
There are a scary number of agencies and freelancers who have 40-50% or more of their income coming from one client. In fact, one recent post I saw in a Facebook group, was from someone who had just lost a client worth 80% of their yearly revenue. When you have 1 or 2 “whale” clients, […]
Day 5 – Pinterest Funnel Masterclass with Anchen le Roux
We’re delighted to bring a special masterclass to you today from our friend Anchen le Roux. She very kindly reached out to us last week, offering to tell you all more about Pinterest and how it can be a great source of traffic for your business. What she has actually sent over, has blown our […]
Day 4 – Following up with your past clients
Let me ask you two questions… How much does it cost you to bring in a new client to your business? How much does it cost you to retain an existing client? If your answer is that it’s cheaper for you to get a new client, then I’m afraid you’ve just poked your screen Pinnochio. […]
Day 3 – Care Plans during a pandemic
Sheesh, what a year we’re having. I don’t think any of us expected this version of 2020 to be a reality, back at the end of 2019, when we were welcoming in the new year. Right now, many countries around the world are in lockdown. It’s forcing businesses to close, some permanently, and we’re seeing […]
Day 2 – How to sell Website Audits
It’s time to stop giving away free website audits to leads that you haven’t qualified. Join me to learn how to sell paid website audits to your clients.
